In Spite of Competitors:See how Levis Found way to Distinguish its Jeans from Fake Denim
The company was wildly popular that caused the appetite of rivals.
Probably, it’s hard to find a more democratic and popular clothing item than jeans. It can be stated for sure that not one pair of these comfortable and universal pants can be found in the wardrobe of any modern person. Currently, jeans have a very distinctive characteristic, a leather patch on the back of the belt. The history of its emergence is no less interesting.
Today these patches are just a tribute to the company design, with no practical value. They contain information about the manufacturer, the model or tips on how to care for them. Not many know that the custom of leather patches has been implemented by Levis, a world-famous jeans' manufacturer.
The company faced the campaign of fake denim production by unscrupulous competitors and had to take practical steps. The company implemented and refined the process of stamping the corporate logo, finally depriving the scammers of opportunity using their innovations.