Paris Hilton’s Media Company was Named After Her Favorite Time of Day

Paris Hilton
Paris Hilton
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«Фотобанк — legion-media.ru»

Paris Hilton
Image source

«Фотобанк — legion-media.ru»

The media personality had her reasons.

Paris Hilton was quite superstitious in her initiatives and followed certain rules to become successful. She even chose a name of special significance for her media company.

Paris’ favorite time of day was 11:11. She was obsessed with the number and would always make a wish when the clock hit it. The celebrity also got married on November 11. So it was the most convenient option for naming her business.

“It’s my favorite time of day. I love posting on Twitter at 11:11 to remind myself and my fans to ‘make a wish,’ keep taking risks and keep dreaming…This date is special to Carter and I — it represents our love story, which both of us knew was meant to be.”