Kim Kardashian Revealed Her New Rebranding Has Nothing to Do with Divorce
Фотобанк — Legion-media.ru
The “KKW” era has come to an end.
Kim Kardashian dispelled the rumors about the rebranding. The “Skims” founder had no intention to offend her ex-husband.
After divorcing Kanye, Kim dissolved her ”KKW” brand, which was the abbreviation of her name and surname — Kim Kardashian West. But it wasn’t out of revenge; the reality star had other motives. In the Not Skinny But Not Fat podcast, she revealed the wish to create one company instead of separate segments like “KKW beauty”, “KKW fragrance”, and so on.
“Everyone thinks like, 'Oh my God, it's just to get the 'W' off. That's not it. "What I really wanted to do was, I felt so bad that the customer had to go from KKW Beauty, then would go to KKW Skin, then would go to KKW Fragrance — that's shipping costs at three different websites. … So I wanted one beauty brand.”